This is actually what not to do with a cat in heat. They get addicted to that kind of comfort, and will lick that area to baldness and blisters. Just normal petting and sweet talk will do but for the most part, just leave them alone. Especially with other female cats present. Except for the very first heat, where the young female thinks she's about to die. Then you need to help her get through it safely.
Humans think that being in heat is the same as a period, but it isn't. Being in heat means it's time to fuck, no matter what the cost. Dogs go into heat too.
